Syntera: A new brand for a new stage of businessSyntera: A new brand for a new stage of business
Following nearly a decade of successful work on some of the most demanding lighting projects in Croatia and abroad, we are happy to share big news with our clients, partners and the market: Light On is now Syntera.Following nearly a decade of successful work on some of the most demanding lighting projects in Croatia and abroad, we are happy to share big news with our clients, partners and the market: Light On is now Syntera.
Moving forward, our company will operate under a new name and a new visual identity, which also comes with a new company website in English and Croatian.
Our growth from two to 17 employees, collaborations with more than 300 European suppliers and architects, and many illuminated facilities – ranging from top-notch hotels like Garden Istra in Umag and Pical in Poreč to public spaces and heritage sites – have brought us to the point where we are entering a new, more mature phase of business.
Syntera is a turning point, a milestone. It reflects our technological excellence and our holistic approach to lighting design.
"Apart from growing our workforce, in recent years we have also matured as an organization in many ways. We are entering a new business phase in which a modern presentation of our experience, knowledge and capacity will be key for the further development of the company. In that regard, we see the investment in our brand as a major step forward, said Damir Zaninić. In developing the new brand, we started from our core beliefs that light only makes sense in harmony with space, technology and people, and that we as an organization create solutions that increase the long-term quality and efficiency of spaces. We then articulated key messages about what we do, and how we do it. That is the essence of our mission and our reason for existence. It also encapsulates our approach to business, for which we believe we are recognized among our partners." (Damir Zaninić)
"Our approach at Syntera is professional and systematic. We guide our clients through the complexities of technology using clear and understandable language. In doing that, we draw on more than two decades’ experience, which allows us to recognize what works and what doesn’t. By staying on top of innovation, we can offer solutions that are at the same time functional, rational, and durable." (Goran Grubiša)
The new name was carefully chosen. It emphasizes synergy and wholeness, i.e. the connecting of systems, spaces and users into a harmonious whole. In practice, it is all about integrated lighting and technology solutions that connect light, space and people into a reliable system, sustainable in the long term. This system is easy to integrate into the existing infrastructure and enables control, security and stability.
Light as a building element
The new logotype design uses intentional fragmentation of letters to symbolize complex, individual components, which only get their full form and meaning when light is introduced. This concept emphasizes that light is not merely an addition but a fundamental building element which defines every space, bringing life, safety, and wholeness to it.
Technological excellence in complex projects
The choice of a structured font reflects technological excellence and our focus on rationality and a systematic approach. It gives a visual sense of control and safety. The linear styling of the name suggests a system of expert guidance through the complexity of lighting design, confirming Syntera as an experienced partner in technical execution and coordination. This design conveys expertise, reflecting a thoughtful brand that is able to explain and execute complex solutions in a simple way.
A dose of creativity in years-long experience
The yellow colour adds liveliness to a rigorous planning system and positions the brand closer to the creative spectrum. This highlights the comprehensive nature of the service it offers, founded in years of experience with the entire process, from ideation to collaboration with specialists during implementation.
Adapting and integrating technology into architecture
Beams and refraction of light are used as elements of design, too. When light passes through different media (e.g., from air into glass), it slows down and changes direction. That is a moment of transformation. New visual identity uses refracted lines to convey the adaptation and integration of technology into architecture.
Future business operation with solid values
The rebranding process has helped us articulate and bring to awareness a set of values we believe in and work by. We believe they helped us complete many successful projects and establish a number of long-term collaborations. Movin forward, the values we share and live will help us keep the same levels of quality in what we do: Reliability We finish what we start. We consider a project finished only when everything works exactly as we planned together. Holistic perspective We see the big picture. Light is more than a technical detail. It is part of how people live and work. Human approach No red tape. We listen, we ask questions, we explain, and we get to the best solution together. Trust building. Cooperation of everyone involved, investors, designers, contractors and space users, is the foundation of a successful project. Experience For over two decades we have kept pace with innovation. We constantly learn and solve challenges that require a deep understanding of technology and space.
"Values that our company is based on cannot be declared or imposed from the outside. They are shaped from within, over time, by how we and all our employees work, communicate and get to results every day. The true creators of values are people who consistently act in accordance with them. They are at the core of our identity and our way of working and will be important for our future development." (Damir Zaninić)